Packaging Design

From this… To this…
NewPackDesign1 NewPackDesign2

Revolution in packaging was integral to the growth strategy for the brand. No mean challenge involving numerous design parameters, 150 plus pieces of artwork, moulds and tubes. In trade within 7 months of project initiation.

From this…

Although simple and lacking creativity and shelf impact, packaging was well recognised by consumers and healthcare professionals.

To this…

In 2006 packaging was refreshed. Change was designed to be evolutionary , to maximise self-selection delineate the cleaners and moisturisers and facilitate a framework for line extensions.